Annabelle Cuthbert

Presenting the print campaign for Roger Federer for his new collaboration with Uniqlo and J.W. Anderson. Available online and in select stores August 28th 2023

Photographer: Clément Pascal

Designer: J.W. Anderson

Client: Uniqlo

Executive Producer: Amelia Hoffman

Lead Artist: Rachel Salamone

Senior Post Producer: Annabelle Cuthbert

Post Production: Studio RM

Agency: The Martin Agency

Creatives: Mauricio Mazzariol + David Gibson

Agency Producer: Christina Cairo

Edit: Christjan Jordan / The Den Editorial

Color: Clinton Homuth / Artjail

VFX: Led by Christoph Schröer / Artjail

VFX Producers: Michael Brown & Annabelle Cuthbert / Artjail

Director: Laurence Morais

Post Production: 1st Ave Machine

Senior Post Producer: Annabelle Cuthbert

Agency: Leo Burnett

Agency: Digitas North America

Agency Producer: Molly Flynn Scoggin

Creatives: Donna Foster, John Connor + Michael Shirley

Production: Framestore Pictures

Director: Chris Waitt

Editor: Carey Williams

VFX: Framestore

Senior Post Producers: Jamie Hoskins, Annabelle Cuthbert

Associate Producer: Alexandra Roesch

Creative Director: Aron Hjartarson

Nuke Lead: Steve Drew

CG Lead / Look Dev: Scott Rachwalski + Robert Kolbeins

Colorist: Clark Griffiths

Nissan’s 2023 NCAA Campaign featuring Candace Parker and Kenny Smith. These comedy spots are fast paced and entertaining and it was great to be a part of.

I produced these spots with the team at Framestore focusing not only on the beauty of the cars but a mix of VFX work, lighting, clean up and integration of plates was carried out.

Agency: TBWA/Chiat/Day NY and Nissan United Team / Nissan USA

Creatives: Amy Ferguson. Dave Banta, Mike Blanch, Monica Sagowitz, Anthony Pasqualone, Elissa DeBruyn, Joey Chiarulli, Hunter Swink, Joshua Blanco

EP: Chris Klein

Director: Dax Martinez-Vargas / Reform School

Editorial: Nick Divers / MackCut

Audio: Andy Green / Duotone Audio Group

VFX and Finishing: Framestore;

EP: Heino Henning

Bidding Producer: Nadia Brent

Senior Producer: Annabelle Cuthbert

Producer: Catherine May

Production Coordinator: Jack Doremus, Meghana Penumarthi

Lead Nuke: Zavier Mojica

Lead Flame: Theuns Van Rensburg

Nuke: Alejandro Taylor, Alex Ling, Kane Herd, Navid Bagherzadeh, Michael Millspaugh, Paul Krist, Alex Harding, Danny Noren

Designers: Daniel Petersen, Coy Yuan

DMP: Callum McKeveny

Flame: Keno Naidoo, Zimei Song, Kenzi Parker

Paint/Roto: Yilin Lai, Yuji Huang, Ryan Ninko

Editor: Eugen Bekafigo, John DiMare

Agency: Wieden + Kennedy NY

Production Company: MJZ

Director: Hoffman/Metoyer

Editor: Rich Orrick / Work Editorial

Editorial Producer: Annabelle Cuthbert

Finishing: MPC

Audio: Sound Lounge

*link embedded from Heinz’ YouTube Channel

Director: Ringan Ledwidge

Production Company: Rattling Stick

Agency: BBH London

Editor: Rich Orrick / Work Editorial

VFX: The Mill

Winner of the BTAA Craft Award for Editing

APA Showcase - Diamond

Ciclope - Grand Prix

Acting as the liaison between Ralph Lauren and Modern Post for Redhouse my role was a pseudo agency producer / post producer role. For this holiday campaign, I managed the pre production, production and the post.

Client: Ralph Lauren

Creatives: David Oscroft + Jack Becht

Agency: Redhouse

Editorial: William Town / Modern Post

Color: Justin Schroepfer / Modern Post

Senior Producer: Annabelle Cuthbert + Gwen Frey

Production Company: Park Pictures

Director: Lisa Rubisch

Agency: 22squared

Agency Producers: Lori Lawery and Dana Taji

Creatives: Jason Roberts, Marco Munoz, Lauren Barnett, Luke Sokolewicz

Editor: Martin Leroy / Work Editorial

Assistant Editor: Joseph Tuzzolino / Work Editorial

Editorial Producer: Annabelle Cuthbert / Work Editorial

Audio: Tom Jucarone / Sound Lounge

Color: Fergus McCall / Rare Medium

Finishing: Nice Shoes

Agency/Client: La Mer

Senior Post Producer: Annabelle Cuthbert / La Mer

VFX: Consulate

Agency: DDB New York

Production Company: Caviar

Director: Arno Salters

Editorial: Gary Knight / Cut + Run

Color: Company 3

VFX: Preymaker / Angus Kneale, Verity Grantham, Melanie Wickham, Zach Fortin, Jamie Scott, Simon Holden, Kevan Lee, Kevin Quinlan, Tim Bird, Sam Caine, Greg Cutler

VFX Producer: Annabelle Cuthbert

This was a very cool campaign to be a part of with the dream team at Digitas. We worked very closely with the team at Carbon who intertwined the graphics with the edit. The track - ‘Feels Right’ by Biig Piig really cemented the spot and gives it that punchy pace that works so seamlessly with the cut.

Agency: Digitas North America

Agency Producer: Rob Tripas

Creatives: Danny Weilandt, Christina Swan, Laura Keeler

Directors: Gustavo Moraes & Marco Lafer (Alaska)

Producer: Rob Stark

Production Company: Iconoclast

Editor: Trish Fuller / Work Editorial

Assistant Editors: Chris O’Brien & Chris Wronka

Editorial Producer: Annabelle Cuthbert

VFX: Carbon

VFX Producer: Nathan Lueptow

Audio: Another Country

Agency: Dentsu

Agency Producer: Carly Salaman

Agency Creative: Andrew Hunter

Director: Alice Kong / Partizan

Editor: Emilie Aubry / Work Editorial

Assistant Editors: David Soto and Joseph Tuzzolino

Editorial Producer: Annabelle Cuthbert

Color: Company 3

Finish: Republic

Audio: Plush

Agency: Leo Burnett

Director: Traktor / Stink

Editorial: Matthew Wood / Whitehouse Post

Color: Harbor

Audio: Another Country

VFX + Finishing: Framestore

VFX Artist: Devon Taylor

VFX Producer: Annabelle Cuthbert

This was a fun, futuristic project to work on - we were tasked with not only the finishing but the design ad execution of the hologram. Keeping in mind EY’s color palette, highlighting the yellow, we also integrated this seamlessly within the live action. I wonder if this isn’t too far off in actuality.

Director: Kenny Herzog / O Positive

Agency: Ogilvy

Editorial: Mackcut

Color: Rare Medium

VFX: Preymaker

Mel Wickham, Rich Ellis, Jamie Scott, Lisa Ryan Smith, Greg Cutler, Rob Petrie, Ed Lopez, Kendall Rotar, Kevin Sanchez

VFX Producer: Annabelle Cuthbert / Preymaker

This project was a first for me because I produced the offline at Work Editorial and then I produced the VFX and Finishing over at Framestore. The timing lined up perfectly with my bookings and not only did I get to pass the baton to myself, I got to see this project through from the start of post, to the very end!

The spot is shot on film and the warm nature of the VO, the color and the sentiments combined make for a really beautiful commercial.

There’s more to come from this campaign, too. Watch this space!

Agency: Anomaly

Production Company: Superprime

Director: Spencer Creigh

Editor: Ben Jordan / Work Editorial

Assistant Editor: Fatos Marishta

Editorial Producer: Annabelle Cuthbert

Colorist: Sofie Friis Borup / Company 3

VFX & Finishing: Framestore NY

Post Producer: Annabelle Cuthbert

Audio: Wave

Agency: VML

Agency Producer: Bobby Jaques

Creatives: Anne West, Mason Hedgecoth

ECDs: Justin Ebert, Niraj Zaveri

Production: Biscuit

Director: Christopher Riggert

Editor: Jared Coller / Nomad

Color: Sofie Friis Borup / Co3

Audio: Duotone

VFX + Finishing: Framestore

Senior Post Producers: Annabelle Cuthbert + Michael Brown

EP: Nick Fraser

Creative Director + VFX Supervisor: Victoria Osborn

Assistant VFX Supervisor: Christian Williams

2D Lead: Sebastien Boulange

Compositing Team: Jasen Aziz, Aaron Wei

Design: Coy Yuan

Layout Supervisor: Sean Dollins

CG Lead: Nate Diehl

CG Track: Will Frasier, Oceanstorm

CG Modeling: Jessica Soderstorm, Ryan Robinson, Ariadna Nussberg

CG Lighting: Jimmy San, Jim Vidal, Mike Papagni

CG Rigging: Minji Sohn

CG Animation: Yarim Machado, Jim Hundertmark

CG FX: David Wanger

Nuke: Abhishek Singh, Joseph Yoon, Alex Ling, Eugen Bekafigo

Flame: Zimei Song

DMP: Isabelle Rousselle

Roto: Rotomaker

After successfully winning a multi-faceted design pitch for this series, we embarked upon a 4 film campaign combined with static images and banners for social media and digital platforms, along with both static and motion out of home deliverables.

Agency: Cramer-Krasselt

Creatives: Rick Standley & Conn Newton

Agency Producer: Rob Jaeger

Post Production: Framestore, Chicago

Senior Producer: Annabelle Cuthbert

Creative Director: Scott Rachwalski

Designer: Justin Harder

Designer: Dean Ripper

Designer/Animator: Jordan Taylor

Designer/Animator: Matt Beharry

Animator: David Quiray

Editor: Andrew Maggio

Director: Christian & Patrick

Production Company: Park Pictures

Agency: BBH London

Editors: Lizzy Graham + Andrea MacArthur

Editorial Producer: Annabelle Cuthbert

Post Production: Electric Theatre Collective

Director - Derek Cianfrance

Production Company - Radical Media

Agency - Droga5

Editor: Paul Watts / The Quarry

Editorial Producer: Annabelle Cuthbert

VFX - The Mill

A lovely spot I produced the CG, animation and finishing for. Watching these playful hippos come to life was wonderful!

Agency: The Community

Production: Landia

Edit: The Maker’s Lab

CG, Animation + Finishing: Framestore Chicago

Client: Vimeo

Executive Producer: Niki Polyocan

Creatives: Dan Brooks, Steve Peck, Gabe Towles

Production Company: Anonymous Content

Director: Jovan Todorovic

Editors: Ben Jordan & Annie Perri / Work Editorial

Assistant Editor & VO: Fatos Marishta

Editorial Producer: Annabelle Cuthbert

Colorist: Mikey Rossiter / The Mill

VFX & Finishing: MPC

Audio: Q Department

Director: Jake Scott

Production Company: RSA

Agency: Anomaly

Editor: Andrea MacArthur

Superbowl 2014

Director: Cameron Harris

Production Company: Gravy

Agency: VaynerMedia

Editor: Jason Sager

Editorial Producer: Annabelle Cuthbert

Director - Juan Felipe Zuleta + David Rosenberg

Production Company - VaynerProductions

Agency - VaynerMedia

Senior Post Producer: Annabelle Cuthbert / VaynerMedia

Editor: Jake Zimet

Winner of a Silver Cannes Lion in Branded Experience & Activation

This was a big campaign for the launch of Google TV in October 2020. After four months of exploration, a three month post production process was embarked upon. Managing the legalities of all the different streaming services along with the creativity of the animation, tied in with staying true to the UI was a challenge. With an original composition for the music it added a cinematic, climatic effect to the commercial. This was a campaign that delivered over 150 spots across broadcast and other media and all done remotely.

Agency: Arts & Letters Creative Co.

Editors: Marin Leong and John Gramaglia

Animators: Jason Quarles and Paul Todaro

Creatives: Toliver Roebuck and Eric Johnson

EP: Cameron Farrell

Producer: Zack Sabin

Senior Post Producer: Annabelle Cuthbert

Music: Overcoast Music

Mix: Evan Mangiamele at Heard City

Agency: Grey

Creatives: Justine Armour, CCO, Cuanan Cronwright, Group Creative Director/Writer, Leo Barbosa, Group Creative Director/Art Director, Kelsey Rook, Writer, Connie Chweh, Art Director

EP: Kimberly Kietz / Townhouse

Associate Producer: Eve Mahaney / Townhouse

Production Company: The Corner Shop

Director: Ivan Grbovic

Editor: Ben Jordan / Work Editorial

Editorial Producer: Annabelle Cuthbert

VFX: Framestore

VFX Producer: Nick Fraser

Director: Sam Pilling

Production Company: Pulse Films

Agency: BBH London

Editor: Adam Witten / Work Editorial

Editorial Producer: Annabelle Cuthbert

Agency: R/GA

Creatives: Rick Williams, Marcel Yunes, Thibault Gerard, Katie Facada, Gage Young and Lukas Pearson

Editor: Stewart Reeves / Work Editorial

Editorial Producer: Annabelle Cuthbert

The now defunct, to say the least, FTX and marriage, saw the team at Framestore work on the Tom + Gisele scenes in ‘You In?’ that were shot separately to seamlessly comp them together. We worked on graphics throughout ‘Trade’ and the Tom Brady stone head at the entrance to City Hall.

Agency: dentsu mcgarrybowen

Production: Arts + Sciences

Director: Matt Aselton

Edit: Geoff Hounsell / Arcade

Editorial Producer: Fanny Cruz

VFX: Framestore

VFX Producer: Annabelle Cuthbert

VFX CD: Matt Pascuzzi

Director: Peter Thwaites

Agency: AMV BBDO

Editor: Bill Smedley / Work Editorial

Editorial Producer: Annabelle Cuthbert

Director: Tucker Bliss

Production Company: 1st Ave Machine

Agency: Brunner

Editor: Dylan Edwards

Senior Post Producer: Annabelle Cuthbert / 1st Ave Machine

Color: The Mill

Flame: Matt Monson

Director: Peter Thwaites

Production Company: The Corner Shop

Agency: Droga5

Editor: Bill Smedley / Work Editorial

Editorial Producer: Annabelle Cuthbert

Color: Company 3

VFX: Method Studios

Audio: Sonic Union

Director: Paola Morabito

Production Company: Knucklehead

Agency: Droga5

Editorial Producer: Annabelle Cuthbert

VFX: MPC

Director: Johan Renck

Agency: Strange Cargo/H&M

Editor: Art Jones / Work Editorial

Editorial Producer: Annabelle Cuthbert

Director: Evan Beamer

Production Company: Vayner Productions

Agency: VaynerMedia

Editor: Shannon Williams

Senior Post Producer: Annabelle Cuthbert / VaynerMedia

Director: Lev Pakman

Production Company: Room Content

Agency: R/GA

Agency Producers: Nick Williams & Harrison Kaminsky

Post-Production: Content Studio at R/GA

Senior Post Producer: Annabelle Cuthbert

Split over 3 categories; Gamer, Entrepreneur and Creator here are some examples of the campaign, there were 37 spots total to showcase the Galaxy Note 10.

Director: Kat Keene

Production Company: Goodstory

Agency: JWT (now Wunderman Thompson)

Editor: Georgia Dodson

Editorial Producer: Annabelle Cuthbert

Director: Dante Ariola

Production Company: MJZ

Agency: BETC

Editor: Andrea MacArthur

Editorial Producer: Annabelle Cuthbert

Director: Greg Kohs

Production Company: Reel As Dirt

Editor: Stephen Jess

Editorial Producer: Annabelle Cuthbert

Cowtown is a short documentary film that tells the story of the oldest weekly rodeo in the United States, the Cowtown Rodeo. The film captures East Coast Cowboys striving to keep their birthright intact, as Howard “Grant” Harris, the great-grandson of its founder, and his family fend off the seemingly inevitable march of suburbia and modernity to do what they know and love best.

Agency: JWT (now Wunderman Thompson)

Editor: Kevin Palmer / Hogarth

Editorial Producer: Annabelle Cuthbert / Hogarth

Director: Carlao Busato

Production Company: Hungry Man

Agency: JWT NY (Wunderman Thompson)

Post Producer: Annabelle Cuthbert / Hogarth

Director: Matt Lenski

Production Company: Arts & Sciences

Agency: Partners & Spade

Editor: Georgia Dodson

Editorial Producer: Annabelle Cuthbert

Fun fact: It’s my hands used at the end of the spot as the furry purple puppet!

Director: Rob Leggatt

Production Company: Knucklehead

Agency: Droga5

Editors: Flaura Atkinson + Paul Watts

Editorial Producer: Annabelle Cuthbert

VFX: MPC

Director: Kat Keene

Production Company: Goodstory

Agency: Rokkan

Editor: Georgia Dodson

Post Producer: Annabelle Cuthbert

Director: Ed David

Production Company: Kitty Guerilla

Agency: Hill Holiday

Editor: Georgia Dodson

Editorial Producer: Annabelle Cuthbert

Winner of Hatch - Bronze award for Public Service: Cause Related Marketing

Director: Eroc Crosland

Production Company: Caviar

Agency: FIG

Editor: Trish Fuller / Work Editorial

Editorial Producer: Annabelle Cuthbert

Director: Ringan Ledwidge

Production Company: Rattling Stick

Agency: Adam & Eve

Editor: Rich Orrick

Director: Peter Thwaites

Agency: Fred & Farid

Editor: Bill Smedley / Work Editorial

Director: Johnny Green

Production Company: Knucklehead

Agency: Wieden + Kennedy Amsterdam

Editor: Neil Smith + Ben Jordan / Work Editorial

VFX: Framestore

Director: Johan Renck

Production Company: Black Label

Agency: Mother

Editor: Art Jones / Work Editorial

Director: Dayton + Faris

Production Company: Bob Industries

Agency: BBDO

Editor: Stephen Jess

Director: Guy Manwaring

Agency: Publicis

Editor: Mark Edinoff / Work Editorial

Director: Sean Meehan

Production Company: Arts & Sciences

Agency: R/GA

Director: Juan Cabral

Agency: Fallon

Editor: Neil Smith / Work Editorial

Director: Andrew Wonder

Production Company: Station Films

Agency: Droga5

Editor: Stephen Jess

Director: Rupert Sanders

Production Company: MJZ

Agency: BBH

Editor: Bill Smedley / Work Editorial

Director: Jonathan Augustavo

Production Company: Skunk

Agency: Saatchi & Saatchi

Editor: Jason Sager

Director: Brent Harris

Production Company: Rabbit

Agency: Wieden + Kennedy Amsterdam

Editor: Ben Jordan / Work Editorial

VFX: Glassworks

Director: Roc

Production Company: Prettybird

Agency: Leo Burnett Chicago

Editor: Andrea MacArthur

Director: Nacho Gayan

Production Company: Stink

Agency: Mother

Editor: Bill Smedley / Work Editorial

Winner of a BTA Award and the BTAA Craft Award for Best Editing

Client: Juicy Couture

Editor: Art Jones / Work Editorial

Director: Jake Oleson

Production Company: Acres

Agency: SS+K

Editor: Georgia Dodson

Director: Ariel Kleiman

Agency: 180 Amsterdam

Editor: Ben Jordan / Work Editorial

VFX: Freefolk

Director: Sara Dunlop

Production Company: Rattling Stick

Agency: Leo Burnett London

Editor: Bill Smedley / Work Editorial

Director: James Rouse

Production Company: Outsider

Agency: St. Luke’s

Editor: Bill Smedley / Work Editorial

VFX: MPC

Director: Paul Gay

Production Company: Hungry Man

Agency: BBH London

Editor: Bill Smedley / Work Editorial

Fun fact: It’s my voice used as the theatre announcer and where Emilia Fox’s voice was muffled, I filled in the blanks.

Director: Sara Dunlop

Production Company: Rattling Stick

Agency: Havas

Editor: Bill Smedley / Work Editorial

Director: Sean Mullens

Production Company: RSA

Agency: DLKW Lowe

Editor: Art Jones / Work Editorial

Agency: AMV BBDO

Editor: Bill Smedley / Work Editorial

Agency: JWT (now Wunderman Thompson)

Editor: Scott Kosiorek

Director: Bram Van Riet

Production Company: Caviar

Agency: Fingerpaint

Editor: Adam Witten / Work Editorial

Director: Sara Dunlop

Production Company: Rattling Stick

Agency: McCann

Editor: Bill Smedley + Trish Fuller

Editorial Producer: Annabelle Cuthbert

VFX: Blacksmith

This was launched in Times Square, May 2019

Agency: JWT (now Wunderman Thompson)

Post-production: Hogarth WW

Editor: Scott Kosiorek

Featured at the 89th annual Academy Awards

Director: Spencer Riviera

Production Company: O Positive

Agency: BBDO

Editor: Georgia Dodson

Director: Michael Showalter

Production Company: Prettybird

Agency: Wunderman Thompson

Agency: Roberts + Langer, DDB

Editor: Stephen Jess

Director: Paul Gay

Production Company: Hungry Man

Agency: BBH London

Editor: Bill Smedley / Work Editorial

Director: Greg Barth

Production Company: Ruffian

Agency: Droga5

Editor: Paul Watts / The Quarry

Editorial Producer: Annabelle Cuthbert

VFX: MPC